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« on: December 14, 2013, 06:16:33 am »
African designers eye growth at debut fashion week,oakley gogle
JOHANNESBURG (Reuters Life!)   Traditional prints vamped up with stiletto heels and shoulder pads define the inaugural pan African fashion week where designers from 20 countries are eyeing growth despite the global slowdown.
The recession has dulled demand for haute couture from Paris to Tokyo, but African economies are faring better than many in the west and designers hope the energy of a young fashion industry and this week's new platform will help lure buyers.
Adama Kai from Sierra Leone described herself as a pioneer in her country, better known for a devastating civil war where drugged up child soldiers hacked off villagers' limbs with machetes,veste louis vuitton, than swathes of chiffon and the vintage mini dress.
"I'm hoping to get exposure,oakley okulary, to meet buyers,купить часы michael kors, to link up with some magazines,louis vuitton táska ára," said Kai, who was trained in New York and Paris.
"We're growing,oakley sklep, the excitement of childhood,louis vuitton lyon, the excitement of youth is what African fashion really has to offer the industry right now." Kai added.
Kai said the global slowdown had forced African designers, like their peers in the fashion capitals of Paris and Milan, to focus on practicality rather than whimsical design.
While South Africa already hosts several events for local designers, this is the first pan African fashion week, and is aimed at highlighting the continent's creative energy by bringing 50 designers from across Africa under one roof.
"We needed a platform where we can have the focus of the world on what the design output of the continent is,очки ray ban купить," said Precious Moloi Motsepe, chief executive of Africa Fashion International, the company that hosts the event.
"We should in addition to admiring what comes from Western Europe begin to look inward and admire and celebrate ourselves."
Several designers said they liked to combine hints of African tradition and heritage with the best of European style.
South African designer Suzanne Heyns,michael kors обувь, who accessorised her Or d'Afrique collection with gold jewellery, explored Africa's French colonial past through European inspired clothes that featured exaggerated hips and bottoms in a nod to the traditional curvier African female form.
"It is nothing that necessarily has to be traditional," Heyns said.
Eyola Adede,louis vuitton geldbeutel, a Nigerian born London based designer, showed contemporary women's wear carried hints of African prints.
"I don't want to be pigeonholed," said Adede.
"Obviously Africa inspires me hugely because I'm from Africa,louis vuitton, but at the same time the real influence for my brand is the Victorian era, which also took inspiration from Africa, South America and from all around the world."
Africa Fashion Week wraps up on Saturday with an awards ceremony where the winner will be given an opportunity to showcase at New York Fashion Week,michael kors zonnebrillen. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.

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